Lauren Smith | Copywriter

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ad writer, music seeker, dog owner, picture taker, dance lover. always looking for more things to love.

SOYJOY | Battle of the Beans

:30s TV

Soybeans battle jellybeans to be your afternoon snack. Whose energy will last longer? The commercial aired in January of 2009 and caused sales to increase by 300 percent.

 

Guerilla
SOYJOY | Bean Brawl

People dressed in soybean and jellybean suits battle in the streets. The jellybeans experience a sugar crash and run out of energy.

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Art Director: Brian Farkas
Copywriter: Lauren Smith
Creative Director: Mark Erwin
Directors: Jens Gehlhaar & Ben Go
Production Company: Brand New School

EXTRA CREDIT: Making of the Battle of the Beans


Randoms

“What peaches and what penumbras! Whole families shopping at night! Aisles full of husbands! Wives in the avocados, babies in the tomatoes --- and you, Garcia Lorca, what were you doing down by the watermelons?”
- Allen Ginsberg Walt Whitman in the Supermarket

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