Lauren Smith | Copywriter

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ad writer, music seeker, dog owner, picture taker, dance lover. always looking for more things to love.

Pandora | Print Campaign

Pandora, a personalized internet radio service that helps users find new music based on current favorites, is about exploring. You start a new musical trip and can end up somewhere intriguing and unexpected. This campaign plays with band names to go on a journey with both music and words.

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We serve dynamic ads based on the content the user is currently viewing, enhancing their experience rather than detracting from it. For example, if someone is reading an article about New Order, using Pandora’s music genome match, we suggest they try Van She, mimicking the experience of using Pandora within the banner. We also give them a song to play within the banner so they can sample the suggested music.

Dynamic Banners
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Art Director: Lindsey Montague
Copywriter: Lauren Smith


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