Lauren Smith | Copywriter

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ad writer, music seeker, dog owner, picture taker, dance lover. always looking for more things to love.

SOYJOY | I am Soy

:60s TV Anthem

(This is a rip-o-matic for pitch purposes and not an actual produced spot.)
The client asked us for to do two things: first, explain that soy is a bean from a plant from the earth and second, to romance that bean. We romanced the history of the bean so much that it became poetry.

 

:30s TV Boards & Script
IAMSOY_TV_giver
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IAMSOY_TV_giver2
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IAMSOY_TV_giver3
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I am a giver, a lover,
And a seed of change.

Benjamin Franklin wrote about me.
French courts celebrated me.
And Ghandi praised me.

I understand today
because I lived through yesterday.
And anyone one with a green thumb
Can make the best of me
So I can make the best of you.

I am soy. And you can find me in SOYJOY.

 

Print
IAMSOY_PRINT_greenmovement
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IAMSOY_PRINT_youngatheart
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Online I Am Soy Mantra Generator
IAMSOY_WEB_iampoemgenerator
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People are invited to answer a couple questions about themselves and those questions are generated into a poem that they can save and share.

 

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Art Director: Brian Farkas
Copywriter: Lauren Smith

Randoms

“The normal person falls in love, or reads Spinoza, and these two experiences have nothing to do with each other, or with the noise of the typewriter or the smell of cooking; in the mind of the poet, these experiences are always forming new wholes.”
- T.S. Eliot

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