Lauren Smith | Copywriter

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ad writer, music seeker, dog owner, picture taker, dance lover. always looking for more things to love.

SOYJOY | I am Soy

:60s TV Anthem

(This is a rip-o-matic for pitch purposes and not an actual produced spot.)
The client asked us for to do two things: first, explain that soy is a bean from a plant from the earth and second, to romance that bean. We romanced the history of the bean so much that it became poetry.

 

:30s TV Boards & Script
IAMSOY_TV_giver
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IAMSOY_TV_giver2
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I am a giver, a lover,
And a seed of change.

Benjamin Franklin wrote about me.
French courts celebrated me.
And Ghandi praised me.

I understand today
because I lived through yesterday.
And anyone one with a green thumb
Can make the best of me
So I can make the best of you.

I am soy. And you can find me in SOYJOY.

 

Print
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IAMSOY_PRINT_youngatheart
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Online I Am Soy Mantra Generator
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People are invited to answer a couple questions about themselves and those questions are generated into a poem that they can save and share.

 

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Art Director: Brian Farkas
Copywriter: Lauren Smith

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- Fortune Cookie

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