Lauren Smith | Copywriter

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ad writer, music seeker, dog owner, picture taker, dance lover. always looking for more things to love.

Honda Element | Stop-Action Feature Demo



Think of the demo as an online car brochure. And since the Element has a different kind of outlook on life, we used a different kind of outlook for our demo. We replaced lots of voiceover about Honda Satellite-Linked Navigation Systems and animation explaining Vehicle Stability Assist with a team of stop animators, some construction paper, two hamsters and lots of imagination.

 

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Art Director: Ariel Shukert
Copywriter: Lauren Smith
Director: Ace Norton
Production Company: Ghost Town Media

EXTRA CREDIT: Behind the Scenes


Randoms

“Whether or not you find your own way, you're bound to find some way. If you happen to find my way, please return it, as it was lost years ago. I imagine by now it's quite rusty.”
- Norton Juster The Phantom Tollbooth

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